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The Main Street Approach is most effective in places where community residents have a strong emotional, social, and civic connection and are motivated to get involved and make a difference. This approach works where existing assets—such as older and historic buildings and local independent businesses—can be leveraged. It encourages communities to take steps to enact long-term change, while also implementing short-term, inexpensive, and placed-based activities that attract people to the commercial core and create a sense of enthusiasm and momentum about their community. Both small-city downtowns and urban neighborhoods throughout the nation are renewing their community centers with Main Street methodology.


Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in our downtown commercial district. By getting everyone working toward the same goal, our Main Street Vero Beach program has provided effective, ongoing management and advocacy for historic downtown and our neighborhood business district.


Why this logo?

Vero Beach is known for the phrase “where the tropics begin”. Horticulturally speaking, this city is the start of Florida’s subtropical climate.  This logo helps promote Vero Beach as a coastal Main Street program, as well as a tourist destination.

How does this relate to the Four Points? The sun and palm tree are part of the Florida Main Street logo. This connects us to our state program and can be used to inform people that our organization is designated at the state level as well as


Promotion takes many forms, but the primary goal is to create a positive image that rekindles community pride and improves consumer and investor confidence in our downtown commercial district. Advertising, retail promotions, special events, social media and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region.


Promotions communicate our downtown commercial district’s unique characteristics, business establishments, activities to shoppers, investors, potential business and property owners, and visitors.

Click here to see a video of our treasured downtown.


Why this logo?

Vero Beach is known as the Hibiscus City.  MSVB is also known for hosting the annual Hibiscus Festival.

How does this relate to the Four Points?  One of Main Street’s mission in revitalization is to attract people to the historic district. Events are a vital part of our promotional planning.


Design means getting Main Street into top physical shape and creating a safe, inviting environment for shoppers, workers, and visitors. It takes advantage of the visual opportunities inherent in our downtown commercial district by directing attention to all of the physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. 


Design also means instilling good maintenance practices downtown, enhancing it’s physical appearance through rehab of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.


Why this logo?

The Historic Theatre Plaza is  an historic Mediterranean Revival structure, that is not only a landmark for the downtown, it’s also the location for the MSVB office . It’s also one of the main factors of why we are Indian River county and no longer St. Lucie county.

How does this relate to the Four Points?  When you look at the theatre you see the façade and think of historic architecture, design guidelines, historic tax credits, etc. These are all important factors when looking to revitalize the downtown.

Economic Vitality

Economic vitality strengthens our community’s existing economic assets while diversifying its economic base.  This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that our market can support.

Converting unused or underused commercial space into economically productive property also helps boost the profitability of downtown. The goal is to build a commercial district that responds to the needs of today’s consumers.


Why this logo?

Indian River County is well known for  their history of citrus. It was one of the county’s main economic contributors. One of the first settlers in the downtown area was Henry T. Gifford (settled near present day city hall)  who operated a citrus grove and Vero’s first mercantile store.

How does this relate to the Four Points? Economic development plays a major role in downtown revitalization. Its quantifiable through public/ private reinvestment and it’s something you can visually grasp through the growth of successful local businesses. This is the overall outcome we would like to see continuously improve within the historic downtown area.


Visit our Volunteer page. / Visit our Sponsorship page.


Main Street Vero Beach 2036 14th Ave,  Vero Beach, FL  32960 info@mainstreetverobeach.org